Menu of Services

Total Parade Management - Be responsible for the planning, production and management of the Parade and coordinate all aspects of the operations of the Parade, including, without limitation, the development and coordination of the concept, master plan, programming and float and unit operations of the Parade


Overall Concept - Develop complete creative concept for new & existing parades including creative recommendations and theme development.


Creative Development - Create unique specialty units for the parade to include recommendations of units, solicitation of performing groups, costuming, choreography and music selection. Become partners in the final selection process of all specialty units.


Creative Resource - Serve as a creative resource for new and exciting ideas. Recommend unique parade units from database. Share experience from other parades and special events.


Parade Critique - Review and critique your existing parade to offer new ideas and insights. Many times a parade can benefit from a fresh perspective.


Participation Liaison - Serve as a resource for bands and specialty units wishing to participate in parades throughout the U.S. as well as internationally.


Telecast Coordination - Work with the broadcast outlet chosen for the television production of the event and act as liaison between parade organizers and television staff; provide and train pacers for telecast zone as needed.


Sponsorship Solicitation - At your request and when possible, attend major sponsor presentations. Assist in unique ideas that work with your sponsors.


Parade Operations - Assume the lead role in the operations of the parade with more "hands on" assistance being provided with the key volunteers in all of the major assignments.


Parade Lineup - Work on the development, preparation and maintenance of a parade lineup.


Parade Route - Survey of the parade route, marshaling areas, disband and television placement plus any other aspects that relate to the total event.


Parade Day - On street assistance in telecast zone to control parade units, staff parade headquarters, organize the integration area of the parade, and/or work with the volunteers in lining up the units.


Volunteers - Assist in determining volunteer needs, create information to encourage people to volunteer, create packets that provide them with pertinent information including job descriptions, go over all responsibilities so that they are comfortable with their duties the day of the parade; create evaluation forms to continuously improve their performance.


Parade Opening Production - Develop theme and storyline in conjunction with local parade staff and broadcast outlet. Assist in staging, choreography, recruitment of performers and rehearsals.


Float Development - Identify key float builders in all price ranges. Work with their designers and your sponsorship team to develop creative concepts for the floats.


Float Enhancement - Develop simple choreography for float walkers to enhance the floats and parade theme, assist/recommend music and costuming for the floats.


Bands - Assist in recruiting quality bands as well as working with them the best way to showcase their performance. Suggest new and unique ideas in the areas of music, staging, props and costumes to create an exciting presentation.


Balloons - Serve as a resource for vendors, assist in coordination with vendor


2451 Cumberland Pkwy, Suite 3415 • Atlanta, GA 30339 • phone: 770.805.8015 • email